QQRice Café
西龍米飯團
Client's needs: Elevating the brand's image and setting new standards for development to create a powerful identity that resonates and distinguishes the brand in the hearts and minds of consumers.
客戶需求:提升品牌形象,設定新的發展標準,打造強大的品牌形象,在消費者心中引起共鳴,讓品牌與眾不同。
Type
Area
Cafe
790 FT² / 73 M²
Client
West Dragon Group
Location
Central, Hong Kong

Brand Values and Design Elements Transformed into Physical Objects
品牌價值與設計元素
轉化為實物
“The Rice Ball Magician” turns simple grains into a world of imaginative rice creations, showcasing the magic within every single grain.
《飯糰魔術師》將簡單的米粒變成充滿想像力的米飯世界,展現每一口飯粒中的神奇魔力。
Rice's shape & shop front
Crafting the shop front with a window and door opening, beautifully framed by the outline of rice, inspires a welcoming vibe.
店面設有窗戶和門洞,以稻米的輪廓勾勒出優美的輪廓,營造出一種溫馨的氛圍。



Barcode and entry tunnel
A barcode adorned with rich brown, vibrant green, and pure white colours symbolises the “QQ Rice Café” logo, beautifully integrated into the entrance tunnel.
以濃鬱的棕色、鮮豔的綠色和純淨的白色點綴的條碼作為“QQ飯館”的標誌的象徵,與入口通道完美地融為一體。

QQRice products & eating area
Reflecting on the limitless creativity of the rice ball, beautifully illuminated by the bronze mirrors that grace the wall.
回想飯糰的無限創造力,在牆上裝飾的銅鏡的映照下顯得格外美麗。

Catering service equipment and facilities
The seamless integration of diverse catering service equipment and facilities through thoughtful design enhances the entire space, ensuring smooth operation and effortless maintenance.
透過精心設計,各種餐飲服務設備及設施的無縫整合提升了整個空間的品質,確保運作順暢、維護簡單。



